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As AI platforms like ChatGPT, Gemini, and Perplexity shape the future of search, a new term has emerged: Generative Engine Optimization (GEO). Similar to traditional SEO but focused on AI-driven results, GEO is the practice of optimizing your content to appear in AI...
Google's recent introduction of Performance Max (PMax)—an AI-driven ad management solution—has sparked significant interest in the digital advertising world. It’s being positioned as the future of automated advertising, offering businesses a convenient way to launch...
Bringing in a digital marketing agency can accelerate business growth—but only if your business is ready to make the most of the investment. Before you take that step, it’s essential to ensure that your foundation is solid, from your website to your sales process and...
While Google Ads remains the go-to, many businesses are recognizing the benefits of Bing. In comparing Microsoft (Bing) Ads vs. Google Ads, Microsoft (Bing) Ads generally have a lower CPC (cost-per-click) and less competition. However, Google's massive reach makes it...
Creating the right digital marketing mix isn't about being everywhere. It's about being in the right place with the right message. But how do you know which marketing channels deserve your attention (and budget)? Most businesses struggle to figure out where they...
As we usher in the new year, the conversations in our client meetings are changing, clueing us into current and upcoming digital marketing trends. From evolving AI capabilities to changing consumer search behaviors, these six questions signal what’s ahead, as we step...
For franchise owners trying to make their mark among local businesses, the challenge is: How do you stand out? Whether you’re opening a new location or looking to expand, connecting with customers hyperlocally can offer a competitive advantage. Hyperlocal marketing...
Did you know there are at least seven different ways your business can appear on Google? Since many of these aren’t common knowledge, most businesses only scratch the surface. By tapping into opportunities like Google Local Service Ads, Google Maps Pack, People Also...
Add two more headstones to the Google graveyard: Starting July 31, 2024, Google will remove Google Business Profile chat and call history features to streamline and simplify its services. This decision has raised concerns among business owners relying on these tools...
This year, several members of the Explore Digital team had the chance to attend MozCon 2024 for the first time (and on its twentieth anniversary!), one of the most anticipated digital marketing conferences in the U.S. Over the course of two days, our team soaked up...
Digital marketing is always changing, but one thing remains the same. Content is king–as long as you’re producing valuable, varied content on the right channels. Neglecting to diversify content can undercut even the strongest brand content strategy. While large brands...
If you’re a local business owner, then you already know that showing up in search results matters. When customers can find you easily, they’re more likely to call or drop in. Using local SEO tips to improve visibility can help ensure you’re not missing out. Local SEO...